Why a good corporate headshot is good for business.
We recently read an article about a study on facial features published by the Cognition and Emotion Journal. It revealed that you decide to trust someone within 100 milliseconds of seeing their face.
We are always saying how important that first impression will be and if you are looking for employment or new clients, think how critical it is to get a good corporate headshot in place to make sure you are making an excellent first impression.
When you plan to meet with new companies, do not assume this will be the first time they have seen your face. With the increasing use of business social media, everyone can check out each other before the first face to face meeting. A poor quality corporate headshot will leave a negative impression, and why risk having to change people’s minds about you when you first meet them.
A good professional corporate headshot will reflect a positive impression of you and your company. Your clients want to see a positive and energetic person looking back at them when they are researching who you are, and a poor headshot taken on your phone will not convey any of these qualities.
When most businesses come to build their new website, they go to a web designer and spend ages on the copy and the site design. New logos and corporate colours are all set up. Now when it comes to the corporate headshots on the website, they are a last-minute addition. Often a collection of random phone photos of their team of directors and staff. If you work in the legal or financial sectors, then your most important asset is your people. Businesses should build their websites around their corporate headshots. They are the first thing people look at on a corporate website, and creating the wrong impression at that point could cost you clients and revenue.
